Fils-Aime became one of the most recognizable faces in the gaming industry with his bold introduction to Nintendo’s E3 conference in 2004, and his media presence during the Nintendo DS and Wii’s early years. He joined Nintendo of America as Senior Vice President of Sales and Marketing in 2003 and rose to President and COO in May of 2006.
The title of President and COO will be passed on to Doug Bowser, NOA’s current Senior President of Sales and Marketing on April 15. The aptly named Bowser has been mentored by Fils-Aime since he joined the company in May 2015.
Nintendo President Shuntaro Furukawa has full confidence in Bowser as successor to the Fils-Aime.
April 15 may be a hard day for Nintendo fans seeing the legend himself step down from his 15-year spot as President and COO of NOA, but he has certainly earned a rest after weathering three separate home console and handheld generations. On the topic of his leaving, Fils-Aime states:
No one can argue Reggie Fils-Aime has more than earned his keep during his time with Nintendo of America, and much of what the company is today can be attributed to his work in both positions. Doug Bowser has certainly learned from the best.
